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Why do search engines exist? That may seem like a strange question considering the fact that search engines are designed to search for information.

OK so search engines exist to search, but who benefits most from search engines? Well, businesses benefit from search engines, but search engines do not primarily exist for businesses.

Search engines exist for the benefit of the searcher. The consumer is the individual that should gain the most benefit from a search engine. Search engines will always work to protect the trust of the consumer.

Many businesses will use Search Engine Optimization (SEO) strategies that ultimately fail because they were developed to exploit the search engine or explore a flaw in the algorithm of the search function. Once the flaw is discovered there is typically a radical restructuring of results. This can be frustrating to business owners, but it generally causes very little concern for the consumer.

Why? The search engine continues to learn from past success and failure as it improves search results.

With that in mind let me suggest that when you as a business owner begin to explore SEO techniques you should always make sure that the techniques you use are ‘white hat’ or generally accepted by search engines.

You can improve your results by concentrating on a well-defined keyword or phrase. You can also gain points by making sure your have a steady supply of fresh content. This can allow you to discover the greatest overall marketing push from search engines.

I’d like to suggest one of the most positive ways to improve SEO marketing enhancement is to involve yourself in article marketing.

If you’ve never heard of this strategy before it is simply writing articles that have something to do with your product, service or industry. In this case you do not need to write articles that only deal with your site keyword or phrase.

Once you write articles (generally 400 words of more in length) you submit the article to as many free article directories as possible.

How does this help you?

Virtually all free article marketing directories allow you to place a bio with up to three links that must be included by anyone wishing to use your article on their website or blog.

Essentially there are two things that happen when you use this marketing technique. The first thing that will happen is your site will gain more exposure as individuals use your article and readers choose to visit your website(s) as a result of reading your work. The second thing that happens is search engines will recognize these multiple backlinks to your site and tend to rank your site higher. They do this because the more links back to your website from other site sources usually indicates a heightened level of trust and that makes your site a more positive choice for higher rankings.

If you can refuse the idea that you should find a way to trick the search engines and simply work to discover positive ways to direct traffic to your site you may actually find a more positive SEO experience and greater online visibility in the long run.

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Has your Web site recently changed position in the search engine rankings?

Are you noticing some rather unusual changes, that just don’t make sense?

Do genuine SEO and SEM skills feel next to impossible to learn?

Have you spent thousands of dollars on SEO training by video and then found that sitting there watching videos has not really helped you with business?

This is something we hear about quite often, (unfortunately.) Too often it’s after the fact. 
Too often it’s after your money has been spent. 

Here is the truth about training for the purpose of building a skill set.

Video has some great uses. 
I am not saying anything against video so don’t get me wrong.

It sounds very appealing for someone to say they’ll give you easy ways to learn or “lazy ways” to learn genuine SEO skills simply by just by watching a video, (usually at some ridiculously high monthly membership fee.) 

So what’s the problem then? 

Why does SEO skills training by video not work very well?

Why is it that after paying thousands of dollars, do we hear from people who still don’t seem to be grounded in even the simplest of basic diagnostic techniques and methods (let alone the latest advanced skills?) 

Usually the focus is all on a claim to teach you some guarded “secrets of the master SEO engineers.”

Here is why Video Training will never deliver the best skills to you: 

Think about it just for a minute…

To say that you are going to build SEO Mastery skills by sitting there, watching a video is the same as saying you are going to increase your muscle density by laying on the couch “watching the weight lifters work out” on the television.
Life just don’t work that way. 

Why is it that everyone is out to sell you some “hidden secret?”
It’s because of the emotional appeal it has. 
IF they can get you to believe it – they’ve got you hooked.

I mean it does sound so appealing don’t it? 

But realize that you’ll never gain high performance skills by listening to some fast talking pitchman on a teleconference call. Don’t get mesmerized by all the marketing hype.

So you think, “okay maybe you right – maybe you’ve had bad experiences and know this already. 

So then there’s the next Internet Marketing course that lands in your e-mail in box. 

You think “Hmmm… why can’t I learn to reverse engineer Google’s algorithm like the sales pitch says I can?” 

You think…”What the heck….All I have to do is just listen in on a teleconference phone call. It only costs a few hundred bucks” and so you say to yourself…. “I’ll just bet there is some secret way to reverse engineer the algorithm.” 

Now please listen up to what I’m going to tell you.

So what is the truth to “reverse-engineering an algorithm.”

If you believe that you can “reverse-engineer an algorithm” by learning some secrets (of the SEO engineers) 
that is the first outright premise to immediately run in the opposite direction. 

It is not true. Unfortunately though if you believe that as a true concept…(after all it sounds impressive) you are hooked. 

Notice I say IF you believe it is the truth, then you’ve bought into somebody’s sales pitch and they’ll get your money again for sure. 

But will anyone give you that magical secret to “reverse-engineer an algorithm”?  
The truth is – they can’t. They do not have it to give to you.

But why not? 

“Reverse-engineer an algorithm” is truly impossible – that is a fact. 
(Ask any genuine search engineer professional who has built a search engine from the ground up.)

To say you can reverse-engineer *anything* means you need to understand exactly how it works, so you can take it apart and then put it back exactly the way it goes together again. No one has that capability because no one is ever going to give you that recipe.

No one can give you that recipe and furthermore you don’t need that recipe. 

People can promise the moon – but anyone saying that they can reverse-engineer an algorithm is talking through their hat. Think about it this way…

What possible sense does it even make to even try “reverse-engineer an algorithm”?
It makes no logical sense at all to even try. 
The whole purpose of an algorithm is to keep constantly changing regularly. 

Here is the good news:

Stop wasting all of your time – it is impossible to reverse engineer a search engine’s algorithm.

It’s impossible because the search engines will never give you all the information you need

It’s ludicrous to spend hours researching something that is designed to continually change

But the best news is you don’t even need to – someone has given you the wrong information.

Let me say it again….

You don’t need to reverse engineer “algorithms” to experience great traffic

Sometimes we forget that our time is the most precious commodity.

Are you tired of fooling with trying to stay attentive to video training?

Are you tired of buying every new e-book that comes along?

Are you tired of so called SEO research that just don’t seem to work for you?

One of the most effective uses of video is to use it on a sales letter selling something. Very compelling. But as a method of building genuine skills, you need to gain the advantages of building your muscles. You’ll never build muscles by passively watch someone on video.

If you would like to see genuine proof, that you can turn things around, if you want to gain back any of the the ground that you’ve lost, then it’s time to consider the differences between being a “watcher” and a “doer.”  Don’t get hooked in by marketers trying to sell you the next big SEO solution. You honestly don’t need that next wealth building tool.

Maybe you think, “but what if the next pitch that comes along is the truth?”

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