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So you have a ranking in a search engine but it’s not quite what you expected, right? Well there are a few tips for ranking higher and I’m going to share those with you today so listen up.

Rank Booster #1 Increase Your Reciprocal Links

This is a time tested approach and it works in both Directories such as Yahoo! and also in Spider Search Engines such as Google.

What you do is setup a link trading directory and make categories just like a mini Yahoo! except you have them all relate to your market. This provides keyword density and it also gives your link popularity a big boost.

But please be warned that if you just go and get any links you can (i.e. untargeted links) you will be penalized rather than rewarded in your rankings.

It’s much better to get just a few high ranking link partners verses hundreds of unrelated and untargeted ones.

Rank Booster #2 Add More Content

This is a great technique that also works in both Directories and Spider Search Engines. By adding more content you will keep people who click over to your site there longer and this gets your ranking up in the Directories such as Yahoo! because they track how long a visitor stays at your site. If they click their back button then you will be shown as a site which doesn’t help the visitor which will decrease your rank.

You will get a higher ranking on the Spider Search Engines such as Google because they spider through your whole site seeing how many pages there are and this increases your ranking because you have more information there for there visitors.

Both Directories and Search Engines love content and track how long people are staying at your pages which in turn also increases or decreases your rank based on how long they stay. If they stay longer, your rank goes up. If they click the back button immediately, your rank goes down.

Rank Booster #3 Improve Your Sites Load Time

This is another that works with both Spider Search Engines and Directories. This will improve your ranking in Directories because it will keep more of the visitors that click over to your site there longer. Internet users want information and they want it now. If your site loads like molasses then they are going to leave. Directories track how long a visitor stays at your site and rank you accordingly. If a visitor leaves immediately then you’re rank goes down because your site was tagged as “not useful”.

It will improve your ranking in Spider Search Engines because the spiders check for load time and load speed is part of the ranking system when they calculate relevance of a site.

Rank Booster #4 Improve Your Keyword Density

This one only works for Spider Search Engines. The reason is because Directories only review & list you once so you can change your keyword density after they list you but the review and placement of your site has already happened.

It works great in Spider Search Engines because they continually spider your site analyzing & updating your listing according to what it finds.

If you need a better listing then utilize these strategies in helping you boost your rank today. They work and although they all take time, you will see a difference.

These are much easier tactics than you will find in big, complicated SEO courses and there’s a good chance that they may just bump your position up.

Get to work and start using them now.

Pay-per-click advertising is great for generating instant traffic to your site, but how effective is it in the long term? Ideally, you’ll continually optimize your campaigns, but you may come to a point where your return on investment levels off and there isn’t any tweaking left to do. This could take weeks or months, and it may lead to a fantastic ROI, but there’s something better than a fantastic ROI — an infinite ROI. If you invest nothing but your own time into optimizing your site for placement in the organic search listings (the free ones), that’s what your ROI will be — infinite.

Search engine optimization is the best thing you can do to maximize your online marketing results. For the uninitiated, search engine optimization (SEO) refers to methods of making web sites “friendly” to the different search engines. Optimizing your site doesn’t necessarily guarantee high search engine placement, but you’ll have a much better shot at it than those whose sites aren’t optimized. And the core of search engine optimization — the foundation upon which you’ll base your entire optimization strategy — is the choosing of keywords.

Anyone reading this article is likely to know that you can’t simply guess when it comes to keywords. It’s possible to do everything else right but still fail miserably because you optimized your site for keywords that don’t get any searches. So, at the heart of any optimization strategy lies solid keyword research, and the best way to do it is to use a tool like Wordtracker.

Wordtracker is a keyword research tool that uses metacrawler information to pull keywords and keyphrases from search query databases. (Don’t worry if you didn’t understand that — neither did I.) What it means is, Wordtracker helps you find relevant keywords and then tells you how often they get searches. Here’s how to do it:

First, you’ll need to sign up for an account. You can get a free trial, or you can get a paid membership for a day, a week, a month or a year. The free trial is severely limited and not very helpful; it shows results only for MSN, and it allows you to research just 30 keywords at a time. You’ll want results for Google and Yahoo! most of all, and you’ll have to go through hundreds or thousands of terms before you find the really juicy keywords you’ll want to optimize for. That’s why I recommend signing up for a one-day membership at first. You’ll get to try Wordtracker with all the features enabled, and a day’s membership only costs around seven bucks.

Once you have your account, log in to the members area. Click on “Keyword Universe” (top left) and you’ll get a screen prompting you to enter a search term. Enter a generic term as a jumping-off point. For example, if you run an online dating site, you should enter a term like “get dates online” or “internet dating.” It doesn’t matter if the term is incredibly broad; we’ll narrow it down in the next step.

Let’s go ahead and use the dating example for this exercise. I’ve entered the term “online dating,” leaving both the lateral and thesaurus match options checked. This gives us a lot of different related terms we can expand upon, including a bunch that we might not have come up with on our own.

I’ll now click on “online dating” in these results, which brings up a new box on the right side of the screen. This is a list of all the search queries for the term “online dating” that appear in Wordtracker’s database. The first column (“Keyword”) shows the search query; the second (“Count”) shows the number of times the search query appears in the database; the third (“Predict”) predicts the number of searches for that query in any given 24-hour period; and the fourth (“Dig”) lets you “dig deeper” to find even more specific variations of that query (click on the shovel icon to dig deeper). Clicking on a search query in this list will add it to your keyword basket, or you can choose to add all of them at once. I’ll add them all, and then click on the blue arrow in the bottom right corner (“Click here for step 33).

Now we have a few options. “Export Keywords” sends the list to a text file that you can print out or cut-and-paste. “E-mail Keywords” lets you e-mail the list to yourself or anyone else. “Competition Search” is what we’re really after, so click on that. This will bring you to a screen that lets you choose two search engines to check for competing sites. Definitely choose Google, and you’ll probably want to choose either Yahoo! or MSN for your second one. Leave “KEI Analysis” and “Quotes” set to “Yes,” and then click “Proceed.”

We now come to a page that ranks our keywords by KEI, or Keyword Effectiveness Index. You’ll notice that each search term has been assigned a KEI value. The higher this is, the better the search term; i.e., pick a search term with a high KEI value, and it’ll be easier to optimize your site for it. Each term has a different KEI depending on the search engine, so be sure to check the same terms in different engines, depending on which ones you want to rank on.

According to Wordtracker, KEI is determined by comparing the number of competing sites for that term with the number of times it appears in the Wordtracker database. A KEI value of 10 or less means a poor keyword, between 10 and 100 is a good keyword, between 100 and 400 is an excellent keyword, and 400 and up is a great keyword.

The results for “online dating” don’t look very good. Our best term for Google is “dating agencies online in somerset,” with a KEI value of 84.941. If this happens to be your niche — that is, online dating agencies in Somerset — then this is a fantastic keyword. For most of us, this would be pretty useless. We can see that the next one down is “top online search adult dating service hiv positive dating” with a KEI value of 22.091. Again, probably not quite the niche we’re in, and the KEI isn’t nearly as high as we’d like it to be.

At this point, you’d go back to step one, choose a different result, and repeat the process all over again. With some patience, you’ll uncover those juicy niche keywords with high counts and low competition, and these are the words you’ll optimize your site for.

Heard enough? Now go sign up for Wordtracker!

Search Engine Optimization revolves around providing useful, unique content on your website and making sure that search engines can find and understand it easily. ‘Organic SEO’ as it is called, puts emphasis on optimizing hundreds of keyword rich content pages as ’spider-bait’ for search engines, with Google being the most popular target.

While organic SEO in itself boils down to a few simple techniques and a lot of hard work, the most tedious of those is always adding and managing content. If you’re a webmaster lost in a world of dead links, missing pages, distorted images and a site structure that beats any maze, you’re not alone. Such is the nightmare that many Dreamveawer-and-Notepad type of webmasters hide.

What is CMS?

CMS, or Content Management Systems, is a great alternative to using manual WYSIWYG HTML editors, website builders, and all the others kinds of expensive website tools in the market. CMS applied solely to the purpose of creating and managing websites are also knows as Web Management Systems. A short excerpt from StepTwo.com on the definitions of CMS:

” A content management system (CMS) supports the creation, management, distribution, publishing, and discovery of corporate information. It covers the complete lifecycle of the pages on your site, from providing simple tools to create the content, through to publishing, and finally to archiving. It also provides the ability to manage the structure of the site, the appearance of the published pages, and the navigation provided to the users.”

Advantages Of Using CMS for Your Website

Here are a few often overlooked advantages of using CMS for your web project, from a search engine marketing point of view:

1) Easily Create, Publish and Manage Content

With page editors that resemble a word processor program, adding content with a CMS interface is simple and fun. Most CMS software also allows you to change the location of your content pages and links easily, while the back end processes takes care of updating the links throughout your site.

Done manually, reorganizing a website’s content, particularly a large one, can cause a webmaster some pretty restless nights.

CMS also allows the website owner to outsource content remotely from willing contributors. With built in access level hierarchies, users can register as Authors and start submitting articles and news. This is then automatically sent to the next in line, the Manager, and on to the Editor and finally the Publisher or Administrator, and then it can be automatically published on the front page as new content.

And SEO specialists know that search engines love new content, above everything else.

2) Create a Solid Website Structure

While search engine spiders can maneuver your website like a human being can’t, they too are fond of websites with good structures and easy-to-find content. Most CMS software can automatically create menus and navigation from categories that you set. Once you create a new category or subcategory, you can instantly publish it on all your pages, with the click of a button.

According to popular SEO wisdom, search engines spiders do not index pages more than 3-4 levels deep on your website structure. In response to this, some CMS software also allows you to put all your content on the first level, for example “http://www.yoursite.com/article236.html’. However, using the CMS’ control panel, you will still be able to see all content within their respective folders and subcategories.

3) Search Engine Friendly Capabilities

This is perhaps the most significant development in Content Management Systems. As more businesspeople and SEO begin to dig deep into CMS, the need for spider-friendly pages has taken center stage. Recent advancements have enabled CMS users to install modules (sometimes already built in) to make it appealing to search engines. The latest CMS software can create keyword rich pages, titles, meta tags and even anchor text.

That, coupled with advanced search engine spiders being able to go deep into databases to index pages, is set to turn Content Management Systems into the next big organic SEO tool. In fact, search engine friendly CMS even makes organic SEO specialists, sad to say, sort of ‘obsolete’.

Make CMS Work for Your Web Business

Most content management systems are available for free, or at a minimum costs, under the GNU General Public License (http://www.gnu.org). While there are literally hundreds of available CMS out in the market, these websites are a good guide for choosing a right one for your website or internet business:

CMS Comparison: http://www.cmsmatrix.org

Try Out Various CMS: http://www.opensourcecms.com/

Search Engine Friendly CMS: http://pss.sfidreamteam.com

One of the most important tricks in internet marketing is that keywords are important for search engine ranking.

To get high search engine ranking, you need to discover what keywords your visitors use, and to avoid keywords which you will share with a lot of other websites.

One thing to remember is that your readers will use a variety of keyword combinations. To improve your search engine ranking you need to include all those possible variations.

For example, keyword can be typed as keywords, Keyword, or keywords. Word tracker or another similar service can help you get all the terms you need so you can improve your search engine ranking. But even if you use thousands of keywords in your website, if you are competing for a commonly used keyword then it would be difficult to get a good search engine ranking competition is just too tough. In this case, it would be better to use a keyword which less websites use, so your search engine ranking improves.

Once you get your keywords, you need to use them frequently in your website so web crawlers will think that your site is relevant and automatically give you a higher search engine ranking. Of course peppering your article with keywords is not enough. The position of your keywords is crucial to your search engine ranking. For example, using keywords in your title and at the start of the article gives a better search engine ranking than putting them at the end of the article. Your links should also either use your keyword or be surrounded by them”another trick to good search engine ranking.

The position of your keywords is crucial to your search engine ranking. For example, using keywords in your title and at the start of the article gives a better search engine ranking than putting them at the end of the article. Your links should also either use your keyword or be surrounded by them”another trick to good search engine ranking.

But even if you use thousands of keywords in your website, if you are competing for a commonly used keyword then it would be difficult to get a good search engine ranking competition is just too tough. In this case, it would be better to use a keyword which less websites use, so your search engine ranking improves. How would you know which keywords would improve your search engine ranking? Aside from Word tracker, you can try looking at the service you provide and the common situations or questions that would prompt people to do a search engine Google search.

How would you know which keywords would improve your search engine ranking? Aside from Word tracker, you can try looking at the service you provide and the common situations or questions that would prompt people to do a search engine Google search.

For example, someone researching on keywords is probably studying search engine ranking, improving search engine ranking, search engine ranking tips, and how to get higher search engine ranking. How would you know which keywords would improve your search engine ranking? Aside from Word tracker, you can try looking at the service you provide and the common situations or questions that would prompt people to do a search engine Google search.

Study these variations and incorporate them in your site, and you’ll achieve higher search engine placement just by modifying your keywords.

For more useful tips & hints, please browse for more information at our website: -
http://www.huge-niche-keywords.com
http://www.niche-keywords.reprintarticlesite.com

One of the recent services launched by Google is the Google Reader, which is available at reader.google.com. The Google Reader will allow Internet users to search for relevant RSS feeds and manage them too. As a result, Internet users will be able to benefit from the updated information and current news articles or snippets on various topics of their choice.

In the recent past, we have noticed an increase in the popularity and use of blogs as well as RSS and this increase is going to be there in the near future. One of the primary reasons for the popularity of RSS feeds can be contributed to the availability of updated information in a systemized manner and accessible to almost anyone. For the average Internet user, the launch of the Google Reader is being seen as one giant step. It is a powerful tool that is easy to use.

Using the Google Reader

For first timers, using RSS or downloading and configuring the RSS reader can be quite a cumbersome process especially when you can visit your favorite web site and use their advanced search features to look for new articles or topic specific articles/news. There is another breed of people who wouldn’t even try the task of understanding how a new process like RSS feed will work as they have a pre-conceived notion that it might be complicated. This pre-conceived notion gets most of its strength due to the availability of other options.

The Google reader has been hence created to make the pre-conceived notions disappear and to make searching for the latest news on RSS simple and easy. To use the Google Reader, you need to follow 4 easy/baby steps:

? Visit reader.google.com to open Google Reader
? Type your topic of interest in the search box
? You will get a list of results related to your topic of interest. Find the one you want.
? Click “Subscribe”

Did you ever think it could have been so easy? Well! That’s all you have to do to sign up for your favorite feed and the good part is that you can sign up for more than one topic/feed.

What you need to do is click to go back to the Google Reader homepage. On the homepage, you will find a list of feeds displayed on the left-hand side. This is the list that you have subscribed. If you choose any specific feed from the left hand side then you will see all the new posts added on to that particular feed on the right hand side. You don’t even have to search for new or updated feeds!

Hailed as one of the best products from Google, the Google Reader has a high usability and hence will make your life a little more comfortable in a world where knowledge rules supreme; where knowledge is the difference between success and failure.

Is the Google Reader for you?

Since the Google Reader is easy to use and is considered a powerful tool; it will be helpful for anyone and everyone who wants to keep themselves updated on any kind of news from forest fires in the tropical rainforest to Premier league soccer scores. Although the service is meant for every one but the people who will really benefit from it will be the researchers, business professionals, reporters, consultants, analysts etc.

The Features

The Google Reader comes with some value added advanced features, which include:

GMail This: Through this, you will be able to advertise your website or services to others on Gmail. All you need is a Gmail account.

Blog This: This feature will be helpful for those who already have an account on blogger. If you click on “Blog This” then it will open your blog account and you can insert the link on your blog as a reference.

It’s impact on SEO

The Google Reader will ensure that RSS and blogs become an integral component of any Internet Marketing strategy. Since the reader is being targeted at getting more users hence the feeds will soon become more SEO friendly and keyword/key phrase driven.

Standing in the present, it seems that the Google Reader is all set to take on the future!

Using pictures or videos online has become commonplace however by following a few seo tips your imagery can also help attract traffic as well. The use of images is recommended to help people better visualize what they are reading but if ‘optimized’ correctly these images can also attract free online traffic as well. With the proper placement and labeling of images within any content it can actually help to increase your search engine rankings. With an increase in your rankings comes an increase in the amount of free online advertising you can get by being prominently displayed in search results.

Let’s look at 3 easy ways in which you can better utilize/optimize images so that they will help boost the amount of search engine traffic your site receives.

Make Image Relevant

The image you choose should display relevancy to the content you are placing it in. Even if you favor an image for its visual beauty you need to place it only in the context of any composition where the relevance is obvious to viewers. This will also help when you are assigning a ‘file name’ for the image that search engines will pick up on.

It is important to pay attention to where you choose to place your images since you want it to be ‘immediately within’ content that ‘reinforces’ the image itself. You do not want to have a smiling picture placed with any composition that reflects sadness or despair since this would not make sense

Assigning File Names

Most any pictures you upload will have a ‘pre-assigned’ file name normally some combination ‘characters’ followed by the file type such as jpeg. What you want to do is rename the picture to make relevant to what it is being used for or to reflect the content it is found within. An example would be if you are using a smiling picture within composition about family picnics you can name it ‘family fun’ or something similar. The name you assign it should be consistent with both what the picture and composition reflects.

Always try to use a relevant keyword when renaming any pictures so that the association is easier to identify leading to a boost in your search engine rankings.

Creating Navigational Links

Some creative souls may want to use pictures or images as a link to another page or site and that is great. One rule to keep in mind is that you will want to assign a file name that reflects the content of what it is linking to.

Using images in your content helps to give it an artistic flair but by following a few simple seo tips these images can also boost search engine rankings as well. Although imagery does in fact help people better visualize what they are reading if used correctly it can also be the source of free online traffic. When marketing online it is important from a budget standpoint to take advantage of every available opportunity to capture free online advertising. Properly using and optimizing the images you use will help you do just that! The 3 simple ways suggested above to use and optimize your images will still allow your readers to better visualize what they are viewing. The major advantage now is you can also help increase the amount of search engine traffic to your site as well.

Some popular searches are about: “feed image news reuters top” ,”xml news feed”, “music news feed” and “xml feed”.

But what are these Feeds any way? Read on to find out…

Can A Ping Really Help Your Blog Get Top Search Engine Rankings?

According to a report from the Pew Internet & American Life Project, 5% (6 million) Americans online consume news and information through RSS aggregators. So the market is already out there!

But what are RSS Feeds?

There are millions of dollars and thousand hours spent every day trying to Maximize website traffic, by both moral and amoral means. There is so much requirement for traffic solutions that people will go to any lengths to get ranked higher in the search engines. But did you know that you could Upgrade your traffic by about 20% right now, with virtually no effort?

Most times when you hear something like this I suppose that you turn tail and run as it will normally lead to your site s ranking demise. This particular technique of boosting traffic, however, is not a scam; it s not an dishonest ploy; it is a genuine algorithm of increasing traffic via a future internet typical. The purpose that you can Expand your traffic so vastly is because you are getting in on the ground floor of a new mechanism which will arise the internet and the way that traffic is distributed.

If you are adding RSS to your website for SEO, there is one important rule that must be followed: DON’T USE JAVASCRIPT! Javascript solutions are common and easy to implement. However, the javascript content won’t be indexed by the search engines and your page will not get SEO benefits from the feeds. ASP, PHP, and HTML alternatives for RSS are readily available.

The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without the fear of spam filters stoping your messages, and to other “content consumers” (other websites, search engines and so on).

For the website owner using RSS to deliver their content nullifies any lingering doubts about whether their content is actually getting through to the visitor, which is an issue to consider when using traditional newsletter marketing.

To sense what we re about to tell you, you need to conceive what an RSS feed is. Put alone, it s a defined format so that sharing your content on the spot with users and other websites. People can directly get access to teasers so that your existent newsletters, articles, blogs, content and more, and click through to see the full version. But RSS is not only about text. You can easily use it to deliver audio content, video content and even PowerPoint presentations and PDF files. This structure of distributing your information is very helpful cause it basically generates dynamic newsletters apparently spamming and without causing your visitor any sore at all. Certainly, lots users find RSS to be their preferred way to hear about updates as RSS is so fast, user-friendly, and (most importantly) high-powered.

RSS feeds are continually used by news sites or blogs, as the content changes often enough to make it appraised while. By using a great deal targeted RSS feeds, you can rebuild your site’s web content besides having to assemble it on your own if someone offers you an RSS feed of their site, you can attach it to your site smoothly. This supplys you with a enjoyable content base which will retain visitors coming back. Using RSS will increase relevance and maximize freshness. RSS newsfeeds provide a variety of opportunities for increasing traffic to your website. The more news that people associate your site with the more worthy they consider your site.

The more essential they consider your site, the more arrogant search engines will consider your site. Providing RSS yourself will get lots of people to link to you and so potentially re-create your search engine rankings. Why?

1. RSS feeds can present delightful, proper content for your website there are plenty of RSS publishers with themed content so that you to choose from. These a great deal-targeted feeds will whenever you wish bear your keywords, and so Upgrowth the keyword relevancy of your website. This helps even more than you may think as the key words will be within link or anchor tags. Search engines appraise anchor tags hardly as much (if not more than) header tags (h1-h6).

2. RSS feeds can present new, fresh content. When new content is added to them, the old content drops off, making sure that your website s content doesn t go stale. Most of your visitors will not visit your site if they find that there is nothing new between the first and second time that they visit it. If you want to abstain your visitors where they belong, you have to have a respected selection of content that is updated on a regular basis.

3. RSS feeds can get search engines to crawl your site more often enough daily in some cases. This helps your site to rank higher in the search engines, and gives you an advance over your competition. Your RSS feed can do your SEO work for you.

Some other RSS Features are:

1. Microsoft is integrating RSS support in the next version of its Internet Explorer and is making RSS an integral part of its long-awaited Longhorn operating system.

2. Feeds are an increasingly popular way to save time, search and surf. If your content is valuable and interesting people will subscribe to your feed and click thru to those full articles or posts that interest them — targeted traffic from a group that is relatively affluent and tech savvy.

3. There is no opt-in or opt-out requirement.

4. New content. Updated information.

RSS feeds can be great for getting your newsletter, articles, or blog onto other people’s sites, and that s very powerful, as long as you make sure that your RSS feed is adding more to your corporation than it takes. There are many more techniques and opportunities available to you, from “direct subscribe” links to actually using opt-in forms, but these steps above should get you started in the shortest time possible. In some situations, you might find that enclosing RSS on your page makes visitors click away from your site, as they find that site s content more charismatic than you and people who click on RSS links might be less assumably to click on ads. Use care with RSS feeds( ap news feed) , or you could be in for a shock.

Blogging is gaining widespread popularity. From Celebrity blogs to Academic journals, blogging has played an extensive part to promote content at a global perspective. Knowing the potentials of blogging and understanding how it plays an important role in gaining online exposure and better search engine rankings, can give any web marketer a significant foothold of the online market.

So you started a blog a few days ago, and now you want people to check it out. You basically want to have lots of fresh visitors and to improve your search engine rank. Building traffic to your blog is not really that hard. For starters, you need to be in a good blogging community, one that is categorically related to your site. Try checking out blogging networks like http://Mybloglog.com. Search on their Community section and pick out the best communities you want to join. Now traffic should start rolling in, but it’s still going to be very slow.

A good advantage of joining blogging communities is that you get to quickly browse through dozens of blogs of community members or visitors. You can add comments on their blogs and expect people to reply to your comments and even check out your site. Add those targeted visitors to the random visitors you get everyday, and you should have a good start-up traffic.

Browsing through several related blogs everyday should give you an idea on the newest trends, or what marketing strategies your competitors are implementing. You can monitor and improve on their strategies and apply different techniques to boost your traffic further. A high-traffic blog contains lots of informative articles, and then you should do the same or improve on that strategy by building on the user’s visual appeals with images or videos. But be careful about putting too much weight on pictures or animations, since most users prefer quality information which they can access quickly. A site that loads rather slowly may cause users to steer away, or seek more accessible resources.

By now your site is raking in dozens of users per day. That should be a good sign that your blogging community is thriving. Take advantage of the situation and start telling the other blogs in your community about your good visitor traffic. Chances are they would want to link or be associated with your site. Exchange links with related blogs and you should do well in the search engines. It will also improve your search engine rank as well as the reputation of your site. Users always give value to the site’s reputation, and to the number of authority blogs linking to it. If several high-profile blogs point or link to your site, then users would give better preference to your site than others in your niche.

A blogging community can be a very big help to those who are starting on their niche. Blog communities do not only provide your site with a good boost of traffic, they can also be a source of positive marketing strategies on how to better catch your visitor’s attention. Putting some effort to improve your relationship with other blogs in your community will greatly boost your popularity and reputation online. And this, coupled with quality content, can help users determine the importance of your site. With quality articles, and good link neighbors you can greatly improve your search engine rank.

If you know how to use Squidoo to achieve improved search engine rank of your web pages, then you have a tool at your disposal that can be just as powerful as using traditional search engine optimization, if not more so.

One important facet of your Squidoo lens is that it could be listed on Google, or any of the other search engines, for your major keywords, and you should not lose sight of any promotional techniques that provides you with free exposure on search engines. If you Blink your Squidoo lens, you can win every way. Not just with Blinklist, but you can have it listed on just about every social networking site you can think of, Technorati and Deli.cio.us included. Also Furl, Craigslist, Stumbleupon and any of the many others out there.

For those not totally aware of what Squidoo is, I don’t intend to go into the ethos of the site right here, other than to state that it can be used as a promotional tool as well as a being a virtual website. Your lens can also be given a Google PageRank. You can you use your Squidoo lens in place of a minisite in order to promote yourself and your product, and improve your search engine listing. You can use it as a showcase for your products, your blogs or even your websites, and draw traffic to it and hence to those other online ventures you are involved in.

In order to use Squidoo as a promotional tool for your main website you have to know a lot about the topic of your site. It is not a tool to use to sell an affiliate product, for example, unless you are an authority on that product. However, if you have written a book on a certain aspect of SEO, and want to advertise it, then Squidoo is ideal for that. The reason is that you can give in order to earn. Hence, Squidoo is great for me, because I can provide visitors to my lens with useful information on SEO, while at the same time advertising my SEO site that offers my product. I then get visitors and a link from Squidoo, both of which are great for my search engine rank, and also listing position.

It might be possible just to advertise the product directly, but I prefer to provide information. That allows your visitors to become confident that know what you are talking about, and are not just a ‘fly by night’ that is trying to sell a product that you know nothing about. The objective of Squidoo is to provide useful information on topics to others interested in that topic. If they go to Squidoo and click on a category, they should be able to find all the info they are looking for.

They don’t want outright adverts, but if they find that you are providing good information, then they might want to visit your website. You give them the link to do so, and then they get more information. Part of that might be the offer to purchase your product that will possibly solve their problem. However, neither you nor they know that it will, so you provide them with a guarantee that if it doesn’t work for them, they get their money back. You have used Squidoo to persuade them that you know what you are talking about, that led them to your site and more information, and then to your product. They buy it, try it, and if it works fine. If not, they get refunded. In my book that is the proper way to conduct business, and you can use Squidoo to help you with that.

You can also optimize your lens for maximum search engine listing position, since your Squidoo lens should be based upon a single keyword or keyphrase to enable you to get a good listing. You can SEO a lens just as you can do a web page, and with the same effect. Free organic traffic from your listing position.

To achieve all that, sign up for Squidoo, follow their instructions and get your first lens up and running, and then use it to promote your regular website and improve its ranking. You must also make sure that you customers have an out if it doesn’t work for them. Squidoo provide lots of help in designing your first lens, but if you already have website then you should find it easy. Optimize your lens for the search engines and you are all set.

By combining your web page, lens and blog optimization, and cross-promoting each in an intelligent way, it is difficult to see how you could fail to get high search engine listings and improved search engine rank using Squidoo and SEO.